ChatGPT business profiles, and a 23% AOV lift

Claim your store in ChatGPT in three steps. Plus what Big Ass Calendar changed, and our guide to A/B testing offers.

5 creative ways to use social proof on Shopify

Examples from Pinned Golf, Atlas Bar, Onewith, and Omre. Plus ZenZema's launch, new faces on the team, and a shoutout from The Absorption Company.

We launched 10 stores in 100 days

From vegan protein to luxury flowers, here's every store we shipped in 2026 so far.

Nobody optimizes this page (and it's costing them)

Why most Shopify collection pages underperform, plus Danone just bought Huel for ~€1B and Ben's latest video.

Pinned Golf had bold products and a boring store

How we rebuilt Pinned Golf from gadget catalog to lifestyle brand, plus two new store launches and Ben's take on building in NYC.

Omre's store gets a major facelift

Plus 5 ways to optimize your store for subscriptions, Perplexity's new AI agent, and Ben's latest vlog.

Ministry of Supply saved $170K/year ditching headless

Ministry of Supply's rebuild story, two new store launches, a founders dinner in NYC, and Ben's new vlog.

How onewith and Obvi improved add-to-cart rates

The onewith rebuild story, Obvi stats from Ron, two NYC events, and a lesson on Claude Cowork.

Doting Beauty's brilliant launch strategy

How The Absorption Company stays agile on Shopify, Doting Beauty’s launch strategy, dot dev updates, and more.

The Absorption Company's new supplement store

ChatGPT ads, a celebrity-founded store launch, and why retention still wins.

Using product bundles to increase AOV

Creative bundle ideas for your Shopify store, Creatime’s new store, Ben’s latest video, and more.

Obvi improved PDP add-to-cart rate by 10%

Five structural changes Obvi made that any Shopify brand can learn from.

The first quarter-trillion-dollar holiday season

Holiday sales data, two new Platter storefronts, and lessons from a $200M operator.

Shopify adds A/B testing, Agentic Shopping, and 150+ new features

The biggest news from Winter Editions in one place. Plus, learn how we rebuilt Lambs & Ivy’s Shopify store and made their gigantic catalog more shoppable.

How Sidio fixed their six-figure PDP problem

From sticker shock to a cluttered catalog, Sidio’s store had hidden problems. We unpack how it all got fixed.

Wait... Shopify merchants sold how much?

Record-breaking Shopify stats, ChatGPT ads, Ben’s trip to Italy, and OpenAI’s new shopping assistant.

The biggest Black Friday deals

A list of the hottest Black Friday discounts from stores built by Platter.

Nano Banana Pro is... bananas

The biggest updates from Google, Shopify, and OpenAI this week, plus Breathewave’s new store and Platter’s open roles.

5 things Atlas Bar did to increase AOV

A behind-the-scenes look at how we rebuilt their Shopify store to maximize AOV, increase subscription revenue, and give their most loyal customers a smoother way to shop.

Rufus can now buy products for you

Amazon’s latest AI feature, Ford's selling cars on Amazon, and ElevenLabs’ new celebrity voice marketplace.

Shopify's search is finally getting an upgrade

What Liquid AI means for merchants, TikTok Shop’s explosive growth, and the best BFCM popup playbook.

PayPal’s fighting for your wallet + Ben’s fighting cancer

Watch Ben’s fight for cancer research, plus the latest on PayPal’s move into agentic commerce, Apple's Siri upgrade, and the rise of IRL events.

8 ways we improved onewith’s store

A behind-the-scenes look at how we redesigned and rebuilt onewith’s Shopify store.

Would you pay $20K for a robot roommate?

How Ministry of Supply left headless (and saved $170k)

A behind-the-scenes look at how they rebuilt on Shopify, plus onewith’s new launch and two open roles at Platter.