We launched 10 stores in 100 days

Hey, it’s Cam from Platter 👋

It’s been a heck of a year so far. We just launched our 10th store since January 1st. That’s one every 10 days, across verticals we never would have predicted like pest control, youth sports, lashes, and live seafood.

Here’s a look at every store we shipped so far this year.

USA Prime Sports · Youth sports · usaprime.com

WordPress to Shopify migration for a youth sports franchise with locations across the country. Two-phase rollout: marketing site first, full ecom second. Built so that adding new franchise locations doesn't require starting from scratch.

The Absorption Company · Supplements · absorbmore.com

Founder Zeke Bronfman wanted to mature the brand without a full rebrand. The team chose a clean new design direction. One master PDP template handles every product type, so they can expand from powders to capsules to future formats without new page builds.

Doting Beauty · Beauty / Lashes · dotingbeauty.com

Brooke Monk has 20M+ followers. When she launched her own lash brand, the goal was a storefront that could compete with established beauty players, not something that looks like influencer merch. The brief was old Hollywood editorial aesthetic. Color-coded PDPs where the entire UI shifts per product. Tons of traffic to this store.

Pinned Golf · Golf tech · pinnedgolf.com

The guys at Pinned Golf wanted a store that felt like Apple or Whoop, not a gadget catalog. The 45,000-course search tool and shoppable collection modules give it a product-forward experience that matches the brand's feel. Punches way above its weight visually.

OMRE · Longevity supplements · omre.co

Replaced a heavy page builder with a custom theme without losing a single URL. The big move was making subscription the default purchase path. The buy box defaults to subscribe-and-save. Doctor credibility is everywhere across founder videos, lab badges, a full research library.

Gains in Bulk · Supplements · gainsinbulk.com

The old store was held together with duct tape. The rebuild gave them education-first PDPs and a subscription progression module (month 1, 3, and 9 tiers) that rewards long-term commitment. Black, white, and gold. Clean.

Good Protein · Vegan protein · goodprotein.ca

Subscription-heavy Canadian brand. The old flavor selector forced a full page reload on every flavor switch. Now it's dynamic with variant theming that transforms the background color with each flavor. Fully EN/FR supported store for an awesome team.

Optiwize · Animal health · optiwizehealth.com

Equine, livestock, and human markets in a single store. Each species gets its own color palette, imagery, and product groupings without separate stores or templates. Shoppable image with hotspots.

Unnamed brand · Pest control

Our second storefront for the same enterprise CPG parent company. We can't share who. Four product categories, three PDP layouts, bug-taxonomy color coding across the catalog, and a device subscription model that auto-swaps from starter kit to refill-only on the second order.

Chesapeake Crab Connection · Seafood · ordercrabs.com

BigCommerce to Shopify Plus for a 35-year family seafood business. Delivery dates moved into checkout, shipping logic caps transit at 96 hours for live crabs, and a custom app aggregates daily orders by weight and product type. When you're shipping perishables overnight, the backend matters as much as the storefront.

10 stores from youth sports to seafood.

WordPress, BigCommerce, Replo, WooCommerce, and custom code, all migrated to Shopify. A Fortune 500 CPG brand and a lash startup, built on the same foundation.

We're not slowing down. More coming soon.

If you're curious about what the process is to rebuild your store, we're happy to walk you through it.

See you next week!