After publishing 29 stores last year, our team is on track to launch five new stores in January alone.

When you see that many builds, patterns start to stand out. One thing I’ve noticed recently is how creative brands are getting with the way they sell bundles.

So, the theme of today’s issue is selling more without being annoying. Smarter bundles, better UX, and a few things happening at Platter worth your time this week.

Let’s get into it.

4 ways to sell product bundles on your Shopify store

Bundles don’t need to live on one dusty PDP with a dropdown selector. Stores have way more flexibility than that now.

Lately, I’ve been seeing brands think way outside the box and build sleek UI across their store to sell bundles. Like this awesome example from Obvi and their bundle builder page.

If there’s one takeaway, it’s that there’s almost no surface area on your store where bundles can’t work. It just takes smart design and thoughtful implementation.

Here are a few obvious (and not-so-obvious) examples:

1. Sell bundles on your homepage

Yes, really.

Your homepage gets more eyeballs than any other page. Absorption Company uses that real estate to sell their Essentials Stack front and center.

I love this example. I’m surprised I don’t see this on more stores.

→ The Absorption Company

2. Bundles directly in the buy box

Creatime does this beautifully.

They built a mini bundle builder right into the product page. Customers tap “+” to add flavors or boxes and build a custom order without leaving the page.

→ Creatime

3. Recommend related items in the cart

Okay, technically not a bundle. But it’s a great way to get customers to add more items to their order.

Onewith uses a simple “you’ll also love” carousel widget in the cart to recommend related products. It makes smart suggestions at the right moment.

→ Onewith

4. Bundle builder page

SIDIO takes this to another level with their Kit Builder.

Customers build bundles like a checklist:

• Pick colors

• Add lids

• Add dividers

• Toggle options on and off

→ SIDIO

Bundles don’t need to be boring. If bundling is core to your AOV strategy, take advantage of all the surface areas on your store.

Store of the week: Creatime

Milo O'Donohoe and Tom Glynn officially launched Creatime’s new storefront earlier this month.

Working with them has been a blast. From the start, they had a clear vision for how the store should make people feel.

Their goal is to make creatine more approachable, more trustworthy, and easier to fit into everyday life. Not just something you choke down at the gym.

The new storefront reflects that. It’s clean and educational without being overwhelming. It also makes it easy to stock up and create custom bundles of their bars.

Huge congrats to the Creatime team!

→ Check out Creatime's new store

Video of the Week: Ben’s Misogi

If you know Ben, you probably know this already.

Last year, he signed up for a charity boxing match and raised over $50k for cancer research. Oh... AND HE WON!

This video documents the entire journey. The doubt. The grind. And what it changed for him as a founder and as a person.

This is the most personal piece of content he’s ever shared.

Stop paying the “custom build” tax

Our co-founder Kieran Derfus wrote a great breakdown on LinkedIn this week that hits on something we see all the time.

Many brands are still paying full custom-build "tax" for work that doesn’t need to be custom anymore. It's one of the biggest reasons we started Platter.

He does a great job explaining how our team can move faster and cost less:

• A proprietary theme-building framework

• A robust design system

• Battle-tested patterns for CRO and performance

→ Read the post

Interesting reads this week

A few things that caught our eye:

• LinkedIn jobs are on the rise in 2026

• OpenAI announces it will begin testing ads

• Apple is turning Siri into a ChatGPT-like chatbot

• Amazon is opening its largest store ever

That’s it for this week.

If you’re experimenting with bundles on your store, I’d love to see what you’re testing.

And if you’re in the middle of a rebuild or wondering what a rebuild could look like, happy to chat.

See you next week.