Hey, it’s Cam 👋

BFCM is officially ramping up. Early Black Friday offers are already popping up in my feed and inbox. I’ve somehow managed to buy a coffee subscription and a new pair of shoes… November is off to a dangerous start. Pray for my bank account.

Let’s get into the good stuff.

What’s in this issue

• Amazon gives Rufus auto-buy powers

• Ford starts selling used cars on Amazon

• ElevenLabs launches an AI celebrity voice marketplace

• Profound expands its shopping analysis tools

• The most visited U.S. websites of 2025

STORY OF THE WEEK

Amazon’s Rufus can now automatically buy products for you and track price drops

Amazon has rolled out one of its first real agentic shopping features inside Rufus, as discovered by Modern Retail. And yes, it’s exactly what it sounds like. Rufus can now watch the price of an item for you and auto-purchase it the moment it hits your desired discount.

Here’s how it works:

• Open a product detail page

• Tap the Rufus chat bubble

• Say something like: “Buy these headphones when they’re 30% off”

• Or tap “Price History” → “Set price alerts” → turn on Auto Buy

• Rufus checks the price every 30 minutes until the threshold hits

• When it does… it buys the thing for you

Amazon didn’t specify the monitoring frequency or cancellation window, but Modern Retail reports Rufus checks prices every 30 minutes and gives shoppers 24 hours to cancel auto-purchased orders.

This is one of the most practical agentic AI use cases I’ve seen. You’re picking a specific product you want, giving it permission to buy it for you when the price drops, and letting Rufus handle the rest.

Behind the scenes, this is likely to introduce a new dynamic for sellers too.

If enough shoppers set price alerts and auto-buy thresholds for a product, Amazon will have good reason to nudge sellers:

That kind of real-time demand signal could influence discounting strategy. And knowing Amazon, it’s not hard to imagine them monetizing this the same way they charge for coupons and promotions today.

Google is rolling out a similar feature on Chrome, allowing you to track prices and optionally let Google complete the checkout using Google Pay when an item hits your target price.

The race for AI agents that buy things for you is officially on.

Source: Read the full announcement from Amazon

STAT OF THE WEEK

The most visited websites in the U.S. (July 2025)

Google is still the most visited website in America with 16.2 billion visits in July, outpacing runner-up YouTube by nearly three times the traffic.

Some takeaways from Similarweb:

• Google continues its reign with 16.2B visits in July

• YouTube trails at 5.7B

• Facebook still has 2.6B

• ChatGPT ranks #10 with 864M visits

• Google leads by a mile, up 3% MoM, powering 63% of all U.S. web traffic

Even with explosive growth, ChatGPT still sits behind Reddit, Bing, and Yahoo.

Source: Visual Capitalist

OTHER INTERESTING NEWS THIS WEEK

Ford is now selling used cars… on Amazon

Ford just became the second automaker (alongside Hyundai) to list vehicles directly on Amazon as part of a new push into ecommerce distribution. You can now add a used car to your Black Friday wishlist.

Read the full story

ElevenLabs launches its AI celebrity voice marketplace

If you’ve ever wanted to use celeb voices in your product ads, now you can. ElevenLabs unveiled its Iconic Voice Marketplace, letting brands license AI-cloned voices from big celebrities. Here’s where it gets a bit weird… Many of the voices come from deceased public figures like Judy Garland and Maya Angelou, licensed through their estates. It’s a powerful tool, but using a dead celebrity’s voice to promote products feels… off.

Read the full story

Profound launches Shopping Analysis as AI assistants increase in popularity

Profound unveiled a new tool that analyzes shopping intent across AI assistants, signaling a future where retail doesn’t start on Google or Amazon, but inside autonomous agents.

Read the full story

PARTNER CONTENT OF THE WEEK

Block fraud, stop abuse, and keep profits

You can optimize PDPs and checkout flows all day, but fraud and policy abuse drain margin long before an order ships… and long after it returns.

Now you can stop both in real time.

With NoFraud + Yofi, merchants get full-spectrum protection that blocks bad actors while trusted shoppers glide through.

One solution. Every risk covered:

• End-to-end defense: payment fraud, return abuse, promo misuse, reseller schemes, bots, ATO

• Real-time decisions: keep good shoppers moving; stop bad actors instantly

• CX + margin-friendly: protect profits without friction

• Less ops drag: automate what slows teams down

See how full-spectrum protection can keep your store secure

That’s it for our Tuesday issue.

Hope y’all have a good week and early BFCM campaigns are cranking.

If you’re curious how Platter can help increase profitability of your Shopify store, schedule a call with our team.

— Cam