Hey, it’s Cam from Platter 👋

We might be at the absolute pinnacle of the year.

All the major sports are on — World Series, NFL, NHL, NBA — the weather isn’t miserable yet, and the first wave of Black Friday sales are dropping.

We’re in the sweet spot. Enjoy it while it lasts people.,

Before we dive in, our team just published something we’re really excited about — The Ultimate Shopify Homepage Collection.

It’s a Notion gallery o the top 1,000 Shopify homepages, fully categorized by industry.

Whether you’re in fashion, beauty, or pet care, it’s packed with ideas to help you optimize your store and build a better homepage.

Explore the collection.

Now, back to our regularly scheduled content.

In this issue

• The humanoid robot that’ll do your chores

• Unplugs x Platter case study

• ChatGPT traffic isn’t converting (yet)

• Lovable’s new Shopify integration

• Amazon’s new ‘Help Me Decide’ feature 

• Showdown of new AI browser (Atlas vs Comet)

• Shopify’s newest features and updates

• The 2025 Executive Strategy Guide

STORY OF THE WEEK

The launch of Neo — your future housemate

In what feels like the biggest tech story of the week, 1X unveiled Neo, a humanoid robot built to help around the house.

It’s wild to think about. Rosey from The Jetsons is starting to look a lot less fictional.

Neo is designed to handle your household chores. It’s part housekeeper, part toddler — able to fold shirts, wipe counters, and (eventually) take on most tasks autonomously.

But is it actually good? Well… sort of.

The WSJ tested Neo, capturing what might be the most awkward dishwasher load of all time. For now, there’s still a human pilot behind a VR headset doing much of the work. But by 2026, the company claims Neo will be able to complete most chores on its own.

It’s basically like training a digital roommate. One that costs $20,000 or $499/month to rent.

Whether you think this is genius or insane, it’s a clear signal that physical AI is starting to integrate into our homes and daily lives.

When robots can do the chores and maybe even the shopping, what happens to ecommerce as we know it?

STORE OF THE WEEK

Unplugs x Platter case study

Ben recently caught up with Tom Worcester, founder of Unplugs, to talk about what it’s like building a second brand and why he wanted to invest in his storefront upfront.

After raising nearly $200K on Kickstarter, Tom wanted aShopify store that felt as intentional as his product.

Instead of juggling the complications that come with working with dev agencies, Tom partnered with Platter to launch a conversion-focused site that’s easy to manage.

Today, Unplugs new storefront has become the foundation of their 2026 growth strategy and a perfect example of what happens when you invest in your storefront early.

Read the full case study here → Unplugs x Platter

VIDEO OF THE WEEK

A full day BTS with Obvi

This week Ben dropped what might be his best YouTube video yet.

He drove out to New Jersey to hang with Ronak Shah, Obvi’s founder, and break down how Platter helped rebuild their Shopify store.

In the video:

• Full walkthrough of their old vs. new site

• The actual CVR + AOV lifts after launch

• A tour of their warehouse and operations

• Ronak’s takes on scaling a DTC brands and why your store matters more than you think

If you run a DTC brand (or plan to), this one’s worth your time.

Watch the full video

OTHER NEWS THIS WEEK

ChatGPT traffic isn’t converting (apparently)

A new Digiday study shows that shoppers coming from ChatGPT-driven searches spend way less and rarely check out.

Lovable adds Shopify integration

Lovable now lets you build Shopify stores with AI. The company claims it can spin up storefronts in minutes. 

Amazon tests ‘Help Me Decide’

Amazon’s new shopping feature helps customers narrow options with AI-powered recommendations, summarizing reviews and specs in simple language. 

CONTENT OF THE WEEK

Atlas vs. Comet: The AI Browser Showdown

A quick, fun watch comparing two of the newest AI-powered browsers — each trying to rethink how we search, shop, and multitask.

Watch on YouTube

Inside the 2025 Executive Strategy Guide (by Particl)

Winning BFCM takes more than discounts. Learn how to price smarter, protect your margins, and spot winning categories.

Read the full guide

SHOPIFY UPDATES THIS WEEK

Oct 21 — Unlisted product status

You can now hide products from collections, search, and channels while keeping them accessible via direct URL. Great for warranty items or “free gift with purchase” setups.

Oct 27 — Filter bot traffic in Analytics

Shopify Analytics now separates human vs. bot sessions. Finally, clean conversion rate data.

Oct 29 — Shop app indexing control

Your Shop app storefront can now be indexed by Google and Bing. Meaning new organic traffic opportunities for Shop pages.

Oct 29 — Flow improvements

You can now cancel in-progress workflow runs instead of waiting for them to time out. Faster testing and iteration for automation setups.

See all updates in Shopify’s changelog.

That’s all for this week.

Go enjoy this perfect stretch of fall before the weather turns and BCFM madness begins.

— Cam from Platter