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The Platter Newsletter

A weekly newsletter packed with news, insights, and design inspiration to help your Shopify brand grow profitably.

ChatGPT business profiles, and a 23% AOV lift

Nov 12, 2026

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1 min read

ChatGPT business profiles, and a 23% AOV lift

Claim your store in ChatGPT in three steps. Plus what Big Ass Calendar changed, and our guide to A/B testing offers.

Cam Wind

Apr 24, 2026

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3 min read

5 creative ways to use social proof on Shopify

Examples from Pinned Golf, Atlas Bar, Onewith, and Omre. Plus ZenZema's launch, new faces on the team, and a shoutout from The Absorption Company.

Cam Wind

Apr 16, 2026

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2 min read

We launched 10 stores in 100 days

From vegan protein to luxury flowers, here's every store we shipped in 2026 so far.

Cam Wind

Mar 27, 2026

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9 min read

Nobody optimizes this page (and it's costing them)

Why most Shopify collection pages underperform, plus Danone just bought Huel for ~€1B and Ben's latest video.

Cam Wind

Mar 13, 2026

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7 min read

Pinned Golf had bold products and a boring store

How we rebuilt Pinned Golf from gadget catalog to lifestyle brand, plus two new store launches and Ben's take on building in NYC.

Cam Wind

Mar 5, 2026

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7 min read

Omre's store gets a major facelift

Plus 5 ways to optimize your store for subscriptions, Perplexity's new AI agent, and Ben's latest vlog.

Cam Wind

Feb 26, 2026

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6 min read

Ministry of Supply saved $170K/year ditching headless

Ministry of Supply's rebuild story, two new store launches, a founders dinner in NYC, and Ben's new vlog.

Cam Wind

Feb 19, 2026

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7 min read

How onewith and Obvi improved add-to-cart rates

The onewith rebuild story, Obvi stats from Ron, two NYC events, and a lesson on Claude Cowork.

Cam Wind

Feb 5, 2026

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9 min read

Doting Beauty's brilliant launch strategy

How The Absorption Company stays agile on Shopify, Doting Beauty’s launch strategy, dot dev updates, and more.

Cam Wind

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