Hey, it’s Cam 👋

Our co-founder Ben is stepping into the ring tonight after raising over $50K for cancer research through Haymakers for Hope.

It’s his first amateur boxing match — and yes, you can stream it.

How to watch:

• Head to BXNGTV and make a free account

• Select “Ben Sharf” from the dropdown after purchasing

• His fight’s 10th on the card (expected around 9:30–10:15pm EST)

Ben’s fighting in honor of cancer patients who don’t get to choose their battles.

Absolute legend. 🥊

STORY OF THE WEEK

PayPal positions itself as the wallet of agentic commerce

PayPal’s making a big push to own AI-driven shopping.

Here’s the TLDR:

1. New suite of tools: PayPal launched Agentic Commerce Services, connecting merchants to AI ecosystems (OpenAI, Perplexity, Google, etc.) using one integration.

2. Big ChatGPT move: It also became the first digital wallet embedded into ChatGPT, enabling “Buy with PayPal” for in-chat purchases.

3. Cross-protocol play: PayPal now supports both Google’s Agent2Agent and OpenAI’s Agentic Commerce Protocols — basically acting as the universal translator for AI commerce.

The gist here is that PayPal wants to be everywhere when it comes to the major agentic commerce ecosystems.

OTHER NEWS THIS WEEK

Apple x Google

Apple plans to pay $1B per year to use Google’s 1.2 trillion-parameter Gemini model to power Siri’s next chapter.

Bloomberg reports Apple will treat Google as a behind-the-scenes tech supplier until its in-house AI catches up.

Could this mean that Siri might finally be useful next year?

Source: Bloomberg

RESOURCE OF THE WEEK

The Micro-Influencer Guide: Turn relatability into ROI

From our friends at Endlss, this as to be one of the most tactical influencer marketing breakdowns we’ve seen in a while.

Inside you'll learn about:

• Building a $0–low CAC engine using nano + micro creators

• Tiered commissions that actually motivate

• Seeding → Content → Sales flow that compounds

• Attribution setups that keep finance happy

Get the full guide →

EVENTS OF THE WEEK

Founder poker nights are heating up

If there’s one trend we’re seeing everywhere — it’s people wanting to hang out in person again.

Zoom fatigue is real. And for a lot of founders, marketers, and operators, online “community” just isn’t scratching the itch anymore.

Over the last few months, we’ve been hosting a few founder poker nights in NYC, and they’ve quickly become one of our favorite things.

We’re making these a regular thing and we’d love to keep expanding.

If you’re a founder who wants in, follow Ben to stay up to date on the next game.

And if you’re a brand looking to sponsor a future night, let’s chat. It’s only getting bigger from here

CONTENT OF THE WEEK

Ricky Gervais’ “banned” ads go viral

The comedian’s fake rejected billboards for his cider brand, Dutch Barn, racked up over 15M views after “claiming” London’s Tube wouldn’t approve them.

Taglines included:

• “One day you’ll be underground.”
  “Enjoy life, you’ll be dead soon.”

Whether or not they were ever real doesn’t matter — it’s a masterclass in manufacturing virality.

That’s it for this week.

If you tune in to the fight — thank you. This community’s support has meant the world to Ben and the Platter team.

If you’re a Shopify brand looking to level up your store, the team at Platter can help. Schedule a call and let's chat.

— Cam