Ministry of Supply saved $170K/year ditching headless

Ministry of Supply's rebuild story, two new store launches, a founders dinner in NYC, and Ben's new vlog.

Author

Cam Wind
February 26, 2026

Another busy week over here at Platter!

We published a new case study this week with the guys at Ministry of Supply, Pinned Golf and Omre launched their new stores, and we’ve got a dinner coming up in NYC.

Plus, Ben dropped a new vlog on YouTube showing how he closed a deal with The Big A## Calendar, one of his favorite brands, with zero outbound.

Let's jump in.

STORY OF THE WEEK

Ministry of Supply saved $170K/year in dev costs after moving off headless

If you spend any time in performance apparel, you've probably come across Ministry of Supply. The brand has been around for 12+ years.

During that time, their storefront has been through almost every iteration you can think of. From OG Shopify to Magento, back to Shopify, a custom headless store, then back to a headed store on Shopify.

Ministry of Supply co-founders Gihan Amarasiriwardena and Aman Advani back in 2021.

Each move made sense at the time.

But as Shopify evolved over the years, the headless setup started creating more headaches for the team.

When the team came to us, they wanted control of their store again.

“If we wanted to change a button style on our website, it would require like a month of preamble. Let’s design it out, let’s test it, so on and so forth. That just wasn’t moving at the speed at which we needed to.”

They were looking for a theme that allowed them the same level of customization. And a partner that stuck around for the deeper technical work.

So we got to work and rebuilt their store. The results have been massive:

  • $170K saved per year in development costs

  • 95% of changes are now made by their internal team

Before, the team was shipping new theme updates roughly every two weeks through a tedious dev process. Now they can push changes live whenever they want.

"It wasn't shipping 1.0 that we were stoked about. It was shipping 1.1, maybe an hour or two later, and then shipping 1.2, two hours later. That was not possible in the headless version of our site unless we had somebody on call."

Read the full case study on our website.

STORES OF THE WEEK

Pinned Golf

Pinned Golf was started by three college friends as a side hustle. Since winning PGA Show's Best New Product award, their trajectory totally changed, and the original site needed a refresh. Take a look at what we built.

Omre

Omre was founded by Dr. Pedram Kordrostami after he couldn't find supplements he'd actually recommend to his own family. Three years and 200,000+ customers later, their Shopify storefront was getting outdated. Our team redesigned the store. Take a look!

FROM THE TOOLBOX

Signing Big A$$ Calendar

Ben dropped a new vlog this week about partnering up with The Big A## Calendar. It’s been a dream of his for a long time.

The deal didn't come from any outbound campaign.

It came from a relationship he'd been building for years with a brand he personally uses and buys from every year.

If you're selling B2B and wondering why cold outreach isn't working the way it used to, this one's for you.

Watch it on YouTube.

EVENT OF THE WEEK

Founders Dinner in NYC

We're co-hosting an Ecomm Founders Dinner in New York City on Tuesday, March 3rd from 7:00 to 10:30 PM EST.

Good food, good conversation, and a room full of people building ecom businesses. If you're a founder or operator in the area, request your spot below. Approval required, spots are limited.

RSVP on Luma.

That's it for this week.

If you're thinking about your storefront, want to talk about what we're seeing work across 200+ brands, reply to this email or shoot me a DM on LinkedIn.

See you next week.

– Cam

Hi, I’m Cam. I write about what’s happening across the Shopify ecosystem and share stories as Platter builds world-class Shopify stores. If you ever want to chat about your store, reply anytime or find me on LinkedIn.