ChatGPT business profiles, and a 23% AOV lift

Today's email covers ChatGPT's new business profiles, how Big Ass Calendar raised AOV 23%, and our guide to A/B testing offers.

ChatGPT now has business profiles

OpenAI opened up Businesses in ChatGPT. You can now give ChatGPT your current products, prices and stock, so shoppers who ask about you are more likely to get the right answer. You also get a Business Agent that answers customer questions, and a view of how often you're mentioned.

Shopify stores connect in three steps from the Shopify admin, and the catalog syncs on its own. Business Agents are US-only for now, and OpenAI says claiming doesn't guarantee higher placement.

→ Claim your business in ChatGPT

Big Ass Calendar raised AOV 23%

We rebuilt Big Ass Calendar's Shopify store in June, redesigning the product pages, collections and cart.

Sixteen weeks after launch:

• Average order value up 23% year over year

• Add-to-cart rate up 24% year over year

Ben sat down with co-founder Taylor Prokes to hear about her experience working with our team.

"Your team led with expertise the whole time, and we saw results pretty much immediately."

→ Read the case study

Quick links

• Nowadays, the popular non-alc spirits and seltzer brand, has joined the Platter roster.

• How to A/B test offers on Shopify, our guide to testing prices, bundles and subscription offers.

Connect with us

Come say hi to the Platter crew on LinkedIn.

• Kieran Derfus, Co-founder and CEO

• Mike Keenehan, Co-founder

• Dan Fleishaker, Director of Account Management

• Cam Wind, Director of Marketing

• Sarah Lee, Director of Strategy