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The Absorption Company's new supplement store
Jan 29, 2026

The Absorption Company's new supplement store

ChatGPT ads, a celebrity-founded store launch, and why retention still wins.

Cam Wind
Cam Wind
Using product bundles to increase AOV
Jan 22, 2026

Using product bundles to increase AOV

Creative bundle ideas for your Shopify store, Creatime’s new store, Ben’s latest video, and more.

Cam Wind
Cam Wind
Obvi improved PDP add-to-cart rate by 10%
Jan 15, 2026

Obvi improved PDP add-to-cart rate by 10%

Five structural changes Obvi made that any Shopify brand can learn from.

Cam Wind
Cam Wind
The first quarter-trillion-dollar holiday season
Jan 10, 2026

The first quarter-trillion-dollar holiday season

Holiday sales data, two new Platter storefronts, and lessons from a $200M operator.

Cam Wind
Cam Wind
Shopify adds A/B testing, Agentic Shopping, and 150+ new features
Dec 11, 2025

Shopify adds A/B testing, Agentic Shopping, and 150+ new features

The biggest news from Winter Editions in one place. Plus, learn how we rebuilt Lambs & Ivy’s Shopify store and made their gigantic catalog more shoppable.

Cam Wind
Cam Wind
How Sidio fixed their six-figure PDP problem
Dec 04, 2025

How Sidio fixed their six-figure PDP problem

From sticker shock to a cluttered catalog, Sidio’s store had hidden problems. We unpack how it all got fixed.

Cam Wind
Cam Wind
Wait... Shopify merchants sold how much?
Dec 02, 2025

Wait... Shopify merchants sold how much?

Record-breaking Shopify stats, ChatGPT ads, Ben’s trip to Italy, and OpenAI’s new shopping assistant.

Cam Wind
Cam Wind
The biggest Black Friday deals
Nov 28, 2025

The biggest Black Friday deals

A list of the hottest Black Friday discounts from stores built by Platter.

Cam Wind
Cam Wind
Nano Banana Pro is... bananas
Nov 25, 2025

Nano Banana Pro is... bananas

The biggest updates from Google, Shopify, and OpenAI this week, plus Breathewave’s new store and Platter’s open roles.

Cam Wind
Cam Wind
5 things Atlas Bar did to increase AOV
Nov 20, 2025

5 things Atlas Bar did to increase AOV

A behind-the-scenes look at how we rebuilt their Shopify store to maximize AOV, increase subscription revenue, and give their most loyal customers a smoother way to shop.

Cam Wind
Cam Wind
Rufus can now buy products for you
Nov 18, 2025

Rufus can now buy products for you

Amazon’s latest AI feature, Ford's selling cars on Amazon, and ElevenLabs’ new celebrity voice marketplace.

Cam Wind
Cam Wind
Shopify's search is finally getting an upgrade
Nov 14, 2025

Shopify's search is finally getting an upgrade

What Liquid AI means for merchants, TikTok Shop’s explosive growth, and the best BFCM popup playbook.

Cam Wind
Cam Wind
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A free weekly newsletter offering actionable tips and insights to boost your Shopify Store's profitability.

Platter Newsletter

A free weekly newsletter offering actionable tips and insights to boost your Shopify Store's profitability.

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