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Pinned Golf had bold products and a boring store
Mar 13, 2026

Pinned Golf had bold products and a boring store

How we rebuilt Pinned Golf from gadget catalog to lifestyle brand, plus two new store launches and Ben's take on building in NYC.

Cam Wind
Cam Wind
Omre's store gets a major facelift
Mar 05, 2026

Omre's store gets a major facelift

Plus 5 ways to optimize your store for subscriptions, Perplexity's new AI agent, and Ben's latest vlog.

Cam Wind
Cam Wind
Ministry of Supply saved $170K/year ditching headless
Feb 26, 2026

Ministry of Supply saved $170K/year ditching headless

Ministry of Supply's rebuild story, two new store launches, a founders dinner in NYC, and Ben's new vlog.

Cam Wind
Cam Wind
How onewith and Obvi improved add-to-cart rates
Feb 19, 2026

How onewith and Obvi improved add-to-cart rates

The onewith rebuild story, Obvi stats from Ron, two NYC events, and a lesson on Claude Cowork.

Cam Wind
Cam Wind
Doting Beauty's brilliant launch strategy
Feb 05, 2026

Doting Beauty's brilliant launch strategy

How The Absorption Company stays agile on Shopify, Doting Beauty’s launch strategy, dot dev updates, and more.

Cam Wind
Cam Wind
The Absorption Company's new supplement store
Jan 29, 2026

The Absorption Company's new supplement store

ChatGPT ads, a celebrity-founded store launch, and why retention still wins.

Cam Wind
Cam Wind
Using product bundles to increase AOV
Jan 22, 2026

Using product bundles to increase AOV

Creative bundle ideas for your Shopify store, Creatime’s new store, Ben’s latest video, and more.

Cam Wind
Cam Wind
Obvi improved PDP add-to-cart rate by 10%
Jan 15, 2026

Obvi improved PDP add-to-cart rate by 10%

Five structural changes Obvi made that any Shopify brand can learn from.

Cam Wind
Cam Wind
The first quarter-trillion-dollar holiday season
Jan 10, 2026

The first quarter-trillion-dollar holiday season

Holiday sales data, two new Platter storefronts, and lessons from a $200M operator.

Cam Wind
Cam Wind
Shopify adds A/B testing, Agentic Shopping, and 150+ new features
Dec 11, 2025

Shopify adds A/B testing, Agentic Shopping, and 150+ new features

The biggest news from Winter Editions in one place. Plus, learn how we rebuilt Lambs & Ivy’s Shopify store and made their gigantic catalog more shoppable.

Cam Wind
Cam Wind
How Sidio fixed their six-figure PDP problem
Dec 04, 2025

How Sidio fixed their six-figure PDP problem

From sticker shock to a cluttered catalog, Sidio’s store had hidden problems. We unpack how it all got fixed.

Cam Wind
Cam Wind
Wait... Shopify merchants sold how much?
Dec 02, 2025

Wait... Shopify merchants sold how much?

Record-breaking Shopify stats, ChatGPT ads, Ben’s trip to Italy, and OpenAI’s new shopping assistant.

Cam Wind
Cam Wind
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A free weekly newsletter offering actionable tips and insights to boost your Shopify Store's profitability.

Platter Newsletter

A free weekly newsletter offering actionable tips and insights to boost your Shopify Store's profitability.

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