It’s supplement season

From powders to performance, here’s a quick tour of Platter-built supplement stores.

Shopify is taking over

Plus: Wolf Craft’s holiday PR playbook, a 90-day tariff extension, GPT-5, and this week’s store spotlight.

👨‍🎨 The art (and science) of bundling

What they are, who’s using them, and why they work.

👀 Big changes this week

Yotpo cuts staff and pivots, TikTok expands, and Steelfit's powerful backend.

Revenue is down, but traffic is up?

A practical guide to analyzing CVR, AOV, and LTV when revenue drops but traffic doesn’t.

💸 Did Google's CPCs get cheaper?

Amazon axes Google Shopping, Hi Seltzer’s new store, and Microsoft's free Shopify app.

👀 3 collection pages you need to see

How Oh Polly, G Fuel, and Vacation Inc. are raising the bar with the collection pages.

💀 Price matching is dead

Target ends price matching, Klaviyo’s AI assistant, smarter popups, and Rally's awesome store.

🗺️ 5 ways to improve your mega menu

📈 Tariffs hit ecommerce (again)

Tariffs news, Shopify upgrades, and the mushroom brand to watch.

Just dropped: the 2025 Product Page Optimization Playbook

40+ page expert guide packed with tactics from 12 top ecommerce experts.

🔦 Walmart's going dark

Inside Walmart’s ghost store, Shopify’s latest updates, and G Fuels new store.