Welcome to the Thursday edition of the Platter Newsletter, where we share the best design, storefront inspo, and UX on Shopify.

In this issue

🗺️ Importance of good navigation
🔍 Examples of mega menus
📈 Free guide to PDP optimization

Your nav is more important than you think

Imagine walking into a store with no signs, no aisles, and no clue where to go. That’s how most Shopify storefronts feel (apparently).

A Baymard study found 76% of ecommerce stores have mediocre-to-poor navigation. And that’s a shame because when customers can’t find what they’re looking for, they bounce.

Good navigation isn’t just about listing product collections. It’s about helping customers find what they want, building a bit of trust, and when done right, even increasing AOV.

Enter: the mega menu.

It’s called a mega menu because, well… it’s kinda mega. It’s bigger and more useful than your typical dropdown.

Think of it as a mini landing page hiding in your header.

Here’s what makes a menu a mega menu:

• Wide multi-column layouts

• Images and icons

• Links to bundles, promos, sub-collections

• Headings, spacing to reduce cognitive load

• Works quickly and adapts responsively by device size

A well-built mega menu isn’t just for show—it improves conversion rate. Here are a few tips to building one:

Tip 1: Organize by benefit

Fungies nails the “shop by benefit” approach. You can browse by Focus, Energy, Calm—whatever you’re after. Plus, they use some pretty cute icons. We love that they incorporate reviews directly into the nav.

Tip 2: Use product images

Sidio has a relatively small catalogue. So in the case of their mega menu, more is more. We love how they use large clickable images for each category. Crates, Accessories, Bundles—everything gets an oversized visual. It’s clean, super skimmable, and makes it super easy to find what you’re looking for.

Tip 3: Make it scannable

GFuel’s mega menu is stacked. They’ve got a big catalogue so they split their menu by formula types, collabs, and gear. Plus, they’ve added a primary button to nudge shoppers towards best sellers.

Tip 4: Promote discounts and sales

Thuya doesn’t waste a single pixel. Their dropdown promotes top products, deals (buy 10, get 25% off), and themed collections. It’s a clever way to mix conversion with exploration.

Tip 5: Group by how your customers actually shop

Not everyone shops by category. Some browse by color. Others by room, style, or size. Great navigation adapts to the shoppers behavior. TileCloud’s split their menu into shopper-friendly groupings: color, room, style, size, and a small but mighty accessories section. It’s a guided shopping experience.

FREE RESOURCE

Make your PDPs more profitable

Do you want to make your product pages more profitable? We got you.

We partnered with the team at Rep AI and a handful of brilliant people from Smile.io, Okendo, FERMÀT, Chronos Agency, Subscribify, Monocle, Absolute Web, ReConvert, Octane AI, and Heatmap to create a free guide that helps brands get more out of their product pages.

We’re calling it The 2025 Product Page Optimization Guide.

• 40+ pages of tips, examples, and mini-audits

• Built for marketers, designers, and growth teams

• Free to download

If you’re trying to increase AOV or redesign your product pages entirely — this one’s for you. Grab the free guide here.