Hey, it’s Cam from Platter 👋

Shopify just dropped one of its biggest feature releases of the year. Yesterday they announced a complete overhaul of its built-in fulfillment capabilities with a slew of new partners. Merchants can now manage every step of shipping directly in their Admin.

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And now, let’s get into the good stuff.

In this issue

🚚 Shopify ships fulfillment upgrades
🏬 Store of the week: Tib Bar Guy
📰 TikTok forces GMV Max on all ads
📰 Meta’s new AI ad features
📰 Best Buy relaunches its marketplace in the U.S.
📰 Amazon blocks more AI crawlers
📚 Ben’s new YouTube channel
📚 Our collab with Particl

STORY OF THE WEEK

Shopify fulfillment gets an upgrade

Shopify just rolled out a massive update to its built-in fulfillment capabilities. Merchants can now manage every step of shipping — from order to doorstep — no apps required.

What’s new:

• Partnerships with carriers — DHL, UPS, USPS, FedEx, Canada Post, Royal Mail, Australia Post, and more coming soon.

• Discounted rates — Shopify negotiated enterprise-style discounts so smaller brands get the same kind of pricing power as bigger players.

• Bulk orders — Process up to 250 orders at once, print labels in one click, and generate pick lists with bin locations.

• International shipping is easier — Collect duties/taxes at checkout, generate customs docs automatically, and buy DDP labels from DHL without leaving Shopify.

• Shipping protection is improved — Up to $200 label insurance (for U.S. merchants on Grow plan+), fraud detection, and built-in claims process.

• Returns got a bit simpler — Offer exchanges or store credit, generate discounted labels, and restock automatically.

TLDR:

• Before → fulfillment often meant overpaying for multiple 3rd-party apps, navigating carrier portals, and spreadsheets.

• Now → Shopify is trying to make fulfillment a competitive edge, making it easier for merchants of all sizes.

Read Shopify’s announcement.

STORE OF THE WEEK

The Tib Bar Guy

This week we’re featuring The Tib Bar Guy, a brand pushing the boundaries of at-home performance training gear.

They partnered with Platter to build a highly customized, well-designed storefront that could handle:

• Complex product merchandising — upgrades, cross-sells, and add-ons baked right into the experience.

• Self-management with meta fields — giving the TTBG team full control over text, images, and videos without waiting on devs.

• Scalability — a reusable theme built to power future brand launches and product drops.

• Stronger social proof — redesigned review layouts with a more visual, trustworthy presentation.

The Tib Bar Guy’s new storefront is as tough and versatile as the gear itself. And most importantly, the team is able to manage content without relying on developers.

Check out The Tib Bar Guy.

OTHER NEWS THIS WEEK

TikTok GMV Max mandate

Starting Sept 1, TikTok Shop advertisers will lose manual controls (audiences, CPC/CPA bidding, placements). Everything runs through GMV Max, TikTok’s AI auto-optimizer. Read the full story.

Meta’s new AI ad tools

Meta added new AI-powered features to help brands prep for Q4: Creator Catalog Ads, AI-driven Reel product discovery, omnichannel ads, and creative insights to combat ad fatigue. Read the full story.

Best Buy relaunches its U.S. marketplace

After nearly a decade away, Best Buy is back with a third-party marketplace featuring 500 vetted sellers and seamless in-store returns. Powered by Mirakl, it doubles product selection without going full Amazon. Read the full story.

Amazon blocks more AI crawlers

Amazon updated its robots.txt to stop Meta, Google, Huawei, and Mistral bots from scraping product and pricing data. It’s part of a bigger push to protect its $56B ad business as it develops its own AI shopping tools. Read the full story.

COOL CONTENT OF THE WEEK

Ben’s new YouTube channel

Our founder Ben Sharf just launched his YouTube channel with a behind-the-scenes video of one of the biggest deals in Platter’s history. No script, just the raw conversation of convincing someone to pay six figures.

COLLAB OF THE WEEK

The Anatomy of a High-Converting Shopify Store (with Particl)

We teamed up with Particl on a new piece that breaks down the four pillars of a high-converting Shopify store:

1. Navigation that funnels intent

2. Product pages that sell themselves

3. Trust builders that increase conversion and retention

4. Upsells and cross-sells that increase AOV

The report blends Particl’s market data with our learnings from building 150+ storefronts. Together, it shows how brands that execute on these four fundamentals consistently outperform their peers.

Read the full article.