☀️ Platter's Summer Recap: 9 new stores

From baby gear to golf clubs, here’s a look at the stores we built this summer.

Author

Cam Wind
August 28, 2025

Hey, it’s Cam from Platter 👋

Labor Day weekend is almost here, which means summer’s officially winding down. While everyone else was poolside, our team was busy shipping 9 new stores since June. Instead of the usual design inspo, here’s a look back at what we built over the last 3 months

Lambs & Ivy

Decades-old baby brand, but the store now feels anything but dated. Modern, clean, and way easier for parents to shop at 2 AM.

Obvi

Obvi doesn’t do subtle. Bright pink and a big community focus. We completely refreshed their store with a modern design.

Thuya NYC

Migrated from OpenCart to Shopify. Now they’ve got a sleek, minimal storefront that makes backend management 10x easier.

G Fuel

Energy brand for die-hard gamers. We rebuilt their store so it can keep up with weekly product drops and collabs.

Thinking about building (or rebuilding) your Shopify store?

Meet with our expert team and get a free storefront analysis and learn what’s possible with Platter.

Sidio

Stackable storage crates, but make it cool. This custom build was all about efficiency, making a store thats fast and easy to shop.

We Heart Nutrition

A family-run supplement brand. Now they have a store that truly tells their story and looks great.

Hi Seltzers

THC seltzer brand that outgrew WooCommerce. “The new site makes us look credible in a way the old one never did.”

UnPlugs

Innovative mechanical earplugs that started on Kickstarter. Now they’ve got a Shopify store as sleek and intuitive as the product itself.

69 Golf

Loud, unapologetic golf brand. Store matches the energy—definitely not your dad’s pro shop.

To wrap up this week, I’m curious…

If you had to pick one… what’s the biggest headache with your Shopify store?

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Your feedback helps me determine what kind of content to write for future issues.

Labor Day weekend is almost here. Hope you get a chance to slow down, put your feet up, and recharge before Q4 madness begins.

— Cam