Welcome to the first issue of the Platter Newsletter, where we cover the latest news, tactics, and trends shaping ecommerce.

In this issue

🖥️ iOS designs and anti-spam
👃 BoomBoom’s fresh new store
💰 Google buyouts
🐟 Sardine girl summer

STORY OF THE WEEK

Did Apple quietly nerf your outreach?

In case you missed it, Apple held its annual WWDC event last week. You know, the conference where they gather MKBHD and tech influencers alike to show off the next big iPhone, Mac, and iOS features.

If your feed looked anything like ours, you probably saw the same thing over and over—a ton of posts about Apple’s new Liquid Glass design (yes, it’s a very shiny gradient that’s oddly reminiscent of Windows Vista).

But while everyone was busy clapping for gradients, Apple quietly introduced updates that could seriously impact how brands and marketers reach their customers.

Here’s what you need to know:

• Unknown SMS folder: Texts from numbers not in a user’s contacts will be automatically routed to a hidden folder. Think Instagram DMs but for iMessage.

• Smarter email filtering: Apple Mail now auto-sorts non-personal promotional emails into “Later” tabs, based on sender reputation and engagement. Lazy batch-and-blast will get buried.

• Call screening: If you’re cold calling, you’re now cold calling an iPhone bouncer first. “Hi, this is Call Screening. Please tell us why you’re calling…”

Bottom line: The full impact is still TBD but automated comms are about to get harder for Apple users.

STORE OF THE WEEK

BoomBoom’s store is trending for all the right reasons

BoomBoom makes all natural nasal sticks that refresh, energize, and clear your head. The number one nasal stick on Amazon, it has also become a breakout hit on TikTok.

BoomBoom is the latest Platter-built store, launched just last month, and we loved working on this one. It is a great example of what a modern, conversion-focused storefront looks like today.

Here’s a few things we love about this store:

• Shoppable videos embedded directly into the store, cherry-picking already viral TikTok content (with over 5M views) to help customers understand what the product does and build credibility.

• Buy with Prime option at checkout makes an already easy-to-use store, even more frictionless. With so much success on Amazon (3,000+ reviews), this is a great option to increase CVR.

• Loads of social proof, with mentions of 12,000+ reviews throughout the homepage and product page help build trust with shoppers.

In short: this colorful store nails social proof, video, design, and performance. And, the team at Platter built it in less than 90 days. 🤯

EVENT OF THE WEEK

Sauna in the city with coffee and bagels

We’re back in Soho. This time in the morning! Join us for coffee, pastries, and great conversation with other founders and operators. Come meet new people and start the day the right way.

When: Thursday, June 27, 8:00-9:30 AM
Where: Rooftop in Soho

Spots are limited, grab your spot → lu.ma/pm7iy6vw

HEADLINES OF THE WEEK

Meta plans to automate ads with AI by 2026

Meta is moving fast to automate the ad creation process. By 2026, its goal is for AI to generate entire ad campaigns including creative assets and text. Goodbye creative strategists? Read the story.

Shopify store creation spikes in May

Store Leads report shows over 230,000 Shopify stores were created in May. That’s the largest one-month jump ever. Why? No one’s sure yet. Read the full report.

Google buyouts hit Search & Ads teams

Google is offering buyouts with 14+ weeks pay across its U.S.-based Search and Ads units as it reallocates headcount toward AI. Read the story.

CONTENT OF THE WEEK

Stanley 1913 and Post Malone collab

Stanley 1913 launched a new campaign this week with Posty. It’s all part of their new plan to transform Stanley into a “premium lifestyle brand”. Watch the video.

MDS founder gets real (cold) in a tub

Jake Karls (Mid-Day Squares co-founder) joined our co-founder Ben on his new series Sweat the Details to talk community and content. He brought the energy, as always. Watch the clip.

Sardine Girl Summer is here, apparently?

Pinterest is launching a coffee collab with Emma Chamberlain. Between that and TikTok’s obsession with sardine tins and fishcore, it’s clear: vibe-first shopping is having a moment. Your feed is about to smell like espresso and anchovies. Watch the video.